Top 5 iOS Social Networking Apps in South Africa: Q1 2025 Performance

In the first quarter of 2025, the top five social networking applications on iOS in South Africa showcased varying trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a detailed look at each app's performance.

Threads experienced fluctuations in weekly downloads, starting strong with around 22K in early January, peaking at 23.4K mid-month, and ending the quarter with a slight decrease to 16.8K. Active users saw a decline from 666K to just over 601K, indicating shifts in user engagement.

For Telegram Messenger, weekly downloads remained relatively stable, peaking at just over 10K in mid-March. Revenue showed a steady increase, reaching approximately $3.2K by the end of March. Active users hovered around 474K, with minor fluctuations throughout the quarter.

Facebook maintained a strong presence with weekly downloads ranging from 7K to over 11K, peaking slightly in late March. Revenue saw a dip to $4.5K in March but remained generally stable. Active users consistently surpassed 1.3M, indicating robust user engagement.

The app 小红书 – 你的生活兴趣社区 had a notable spike in downloads in mid-January with over 84K, but this was followed by a drop to below 1K in subsequent weeks. Revenue peaked at $778 in late February, while active users showed an upward trend, reaching 8.5K by the end of March.

Finally, WhatsApp Messenger maintained consistent weekly downloads, ranging from 5K to 10K. Active users remained remarkably stable, consistently around 7M, showcasing its entrenched user base in South Africa.

These insights from Sensor Tower highlight the dynamic nature of app performance and user engagement in the social networking category on iOS in South Africa. For more detailed analytics and trends, visit Sensor Tower’s platform.